Avondale Self Storage, how it began

Avondale Self Storage, how it began

Let’s start with the name. Our director Alan Shufflebotham came up with the name ‘Avondale’ many years ago for his herd of British Holstein cows. Every pedigree herd must have a name, and as the herd was based near Evesham, through which the River Avon flows, Alan decided that the word ‘Avon’ would become part of his herd name. Alan’s farming life began in Derbyshire, more specifically in the Derbyshire Dales, so here from came the second part of his herd name, forming ‘Avondale’, or ‘Avondale Holsteins’ to be precise. The name struck again when thinking of a name for the house Alan and wife Rosemary had built in the early nineties, of course, it became ‘Avondale House’.

Alan and Rosemary sold the herd in the late nighties as they were ready for life to slow down a little. Arable farming continued, as it does to this day, but the buildings became largely redundant.

During 2004, whilst visiting an old friend in Derbyshire, Alan and Rosemary were introduced to the Moreley family who are farmers that had converted some of their buildings to Self Storage a couple of years earlier and were running a successful business ‘Derbyshire Self Storage’, needless to say, this got Alan and Rosemary thinking, and the seed was sown!

At that time I (Henry) had my own driving school and Claire (my wife) was considering returning to Smith’s Industries after having time off to raise our daughters, when Rosemary (mum) asked if we would be interested in running the new company, of which was nameless at that time. We duly accepted and so began setting the business up. This meant choosing a name. We spent days racking our brains for a suitable name, most of which were either already in use or one of the four of us didn’t like! We obviously settled on the obvious and inevitable ‘Avondale Self Storage’ in the end and have never looked back!

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